Project #5 Optical Illusion - Logo of Mine

View the Sketch Here!

Design Process

It is difficult for me to find a pattern that is related to the traditional culture which can also inspire me to create this assignment. I am not very insightful on these cultural symbols. However, I have another idea for one of my previous works - my portfolio identity.

The logo I have designed is based on my name “Hong”, with an orthogonal perspective. It represents my study field in industrial design and architecture.

Meanwhile, I am inspired by the 25th anniversary MIT Media Lab Identity project by TheGreenEyl. I tried to design a dynamic interaction with the perspective of my original logo.

Richard The - MIT Media Lab Identity

I put the baseline of my original logo into SVG-p5.jsconverter. Then I divided each letter into custom functions. I used “for loop” and “alpha” to create the transparency layers. Also, I transfer the mouseX and mouseY to the direction of the perspective. As for the result, the only way to identify each letter is to keep moving the mouse, and overlapping each transparent layer.

Reflection

The dynamic makes this logo more interactive. Transparency gives a sense of space to this logo. Also, it enhance the legibility of my online portfolio. And the constantly changing direction can also represent my own curiosity about different fields.

Credits

Richard The - MIT Media Lab Identity
ygev - svg2p5